Free Edexcel GCSE Business Studies
Practice Paper

The 4Ps of the marketing mix are product, price, place and:

1. promotion
2. profit
3. people
4. process

Understanding what customers want helps a business meet their:

1. taxes
2. debts
3. complaints
4. needs and wants

The 4Ps of the marketing mix are product, price, place and:

1. promotion
2. profit
3. process
4. people

Buying the right to trade under an established brand is a:

1. monopoly
2. merger
3. franchise
4. partnership

Gathering data directly from customers is ____ research.

1. primary
2. secondary
3. desk
4. internal

A gap in the market is an unmet customer:

1. need
2. tax
3. cost
4. loss

Retained profit and share capital are examples of:

1. variable costs
2. overheads
3. sources of finance
4. fixed costs

Groups with an interest in a business (staff, customers, suppliers) are:

1. stakeholders
2. competitors
3. auditors
4. regulators only