Q1 · Difficulty 1/3
What is a focus group?
- A department within a large business
- A group of competitors who agree prices
- A written survey sent to every customer
- A small group of customers brought together to discuss their views on a product
Show answer & explanation
✓ Answer: D — A small group of customers brought together to discuss their views on a product
Award 1 mark. It produces qualitative data because it explores reasons rather than counting responses.