Free OCR GCSE Business Studies
Practice Paper

The four elements of the marketing mix are product, price, place and:

1. promotion
2. profit
3. people
4. process

The process of finding and hiring new staff is:

1. recruitment
2. retirement
3. redundancy
4. dismissal

The purpose of business activity is to provide goods and services to meet customers':

1. needs and wants
2. taxes
3. complaints
4. debts

Gathering information directly from customers (e.g. surveys) is:

1. desk research
2. an audit
3. primary research
4. secondary research

Money invested by the owners of a business is:

1. capital
2. revenue
3. profit
4. a grant

A business plan brings together marketing, operations, finance and:

1. competitors
2. auditors
3. the government
4. human resources

Costs that do not change with output (e.g. rent) are:

1. variable costs
2. total costs
3. marginal costs
4. fixed costs

Marketing and operations must work together so that products are:

1. priced randomly
2. never advertised
3. kept secret
4. available when promoted