Q1 · Difficulty 1/3
What is meant by a unique selling point?
- The location where a product is sold
- The first sale a business makes
- The highest price a product can command
- The feature that distinguishes a product from competitors and gives customers a reason to choose it
Show answer & explanation
✓ Answer: D — The feature that distinguishes a product from competitors and gives customers a reason to choose it
Award 1 mark. It may be price, quality, design, service or convenience.