What you'll learn
What helps and harms memory recall.
Key ideas
- Interference disrupts memory; retrieval cues (including context cues) aid it.
- Flashbulb memories are vivid emotional memories.
- The misinformation effect (Loftus and Palmer) distorts eyewitness memory.
- Primacy and recency effects in list recall.
Exam tips
- Use Loftus and Palmer as evidence.
- Link factors to memory theory.
Common mistakes
- Confusing primacy and recency.
- Treating memory as always accurate.