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AQA · GCSE · Business Studies

Marketing
Practice Questions

75 AQA GCSE Business Studies questions on Marketing, each with instant feedback and a full examiner-style mark scheme.

⚡ Start Quiz on Marketing →📖 Read Revision Notes
✨ Revision guide includes key terms, worked examples and exam technique for Marketing.

Try 2 sample questions on Marketing

Question 1 · 1 mark · Difficulty 1/3

Branding helps a business by:

  1. Guaranteeing the lowest possible costs
  2. Removing the need for any quality
  3. Stopping all competitors trading
  4. Making its products recognisable and building customer loyalty
Show answer & explanation
✓ Answer: D — Making its products recognisable and building customer loyalty
Award 1 mark. A strong brand earns both repeat custom and the ability to charge a premium, because customers believe they know what they are getting. It does nothing to lower production costs, replace actual quality, or prevent rivals from trading.
Question 2 · 1 mark · Difficulty 1/3

Which of the following is NOT part of the marketing mix (the 4 Ps)?

  1. Profit
  2. Product
  3. Price
  4. Promotion
Show answer & explanation
✓ Answer: A — Profit
Award 1 mark. The marketing mix is Product, Price, Place and Promotion, and the four must tell one consistent story. Profit is the financial result of getting that mix right rather than an element of it, which is why it belongs in the income statement and not in the 4 Ps.
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20 questions · 25 min · free

AQA GCSE Business Studies: Marketing FAQ

Is Kramizo free for AQA GCSE students preparing for Business Studies?
Yes — completely free. Every student gets 45 questions a day on the free plan, with no card required and no trial countdown. That free quota works across every subject and every topic in our bank, so you can mix Marketing practice with other Business Studies topics or even switch to a totally different AQA subject without paying anything. Kramizo's optional Pro plan removes the daily cap and adds detailed progress analytics, but the free tier is the real product — used by thousands of GCSE, IGCSE and CSEC students.
Are the Marketing questions aligned to the official AQA GCSE Business Studies syllabus?
Every question is written against the published AQA GCSE Business Studies specification, including the exact command words (state, describe, explain, calculate, evaluate, etc.), mark allocations, and difficulty tier you'd see on a real AQA paper. Explanations are written in the style of official examiner mark schemes — they tell you what is being awarded marks and why distractors are wrong, not just whether you got it right. The bank is continually refined to match the latest syllabus updates from AQA.
How is Marketing typically tested on AQA GCSE Business Studies papers?
Marketing appears across multiple question types on real AQA GCSE Business Studies papers — most commonly as multiple-choice questions in the objective section, structured short-answer questions in the main paper, and occasionally as part of an extended response. Kramizo's practice bank reflects that mix: 4-option MCQs, true/false statements, fill-in-the-blank key terms, multi-select questions, and ordering questions. Working through the bank gives you exposure to every question style examiners actually use.

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