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Market research: primary and secondary research methods
Practice Questions

20 CIE IGCSE Business Studies questions on Market research: primary and secondary research methods, each with instant feedback and a full examiner-style mark scheme.

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Try 2 sample questions on Market research: primary and secondary research methods

Question 1 · 1 mark · Difficulty 1/3

A business conducts face-to-face interviews with 200 customers to find out their opinions on a new product. Which type of market research is this?

  1. Primary research using published reports
  2. Secondary research using external data
  3. Primary research collecting first-hand data
  4. Secondary research using internal data
Show answer & explanation
✓ Answer: C — Primary research collecting first-hand data
Face-to-face interviews are a method of primary research because the business is collecting first-hand, original data directly from respondents for a specific purpose. Secondary research uses data that already exists, collected by others. Internal and external secondary data both refer to pre-existing sources, not newly gathered data.
Question 2 · 1 mark · Difficulty 1/3

Which of the following is an example of secondary research using an external source?

  1. A manager reviewing internal customer complaint logs
  2. A company analysing its own previous sales records
  3. A business running an online survey for customers
  4. A researcher reading a government census report
Show answer & explanation
✓ Answer: D — A researcher reading a government census report
A government census report is an external secondary source — it is data that already exists, was collected by an organisation outside the business, and is publicly available. Sales records and complaint logs are internal secondary sources. An online survey is primary research because it gathers new, first-hand data.
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CIE IGCSE Business Studies: Market research: primary and secondary research methods FAQ

How many CIE IGCSE Business Studies questions on Market research: primary and secondary research methods are there on Kramizo?
Kramizo currently has 20 exam-board-aligned practice questions on Market research: primary and secondary research methods for CIE IGCSE Business Studies, with new questions added every week. Each question gives you instant feedback and a full examiner-style mark scheme that tells you exactly what would earn marks on a real CIE paper. The questions span the full difficulty range — from straightforward recall (level 1) right up to multi-step reasoning and evaluation (level 3) — so the bank works for first-pass revision and final exam-week stress testing alike.
Is Kramizo free for CIE IGCSE students preparing for Business Studies?
Yes — completely free. Every student gets 45 questions a day on the free plan, with no card required and no trial countdown. That free quota works across every subject and every topic in our bank, so you can mix Market research: primary and secondary research methods practice with other Business Studies topics or even switch to a totally different CIE subject without paying anything. Kramizo's optional Pro plan removes the daily cap and adds detailed progress analytics, but the free tier is the real product — used by thousands of GCSE, IGCSE and CSEC students.
Are the Market research: primary and secondary research methods questions aligned to the official CIE IGCSE Business Studies syllabus?
Every question is written against the published CIE IGCSE Business Studies specification, including the exact command words (state, describe, explain, calculate, evaluate, etc.), mark allocations, and difficulty tier you'd see on a real CIE paper. Explanations are written in the style of official examiner mark schemes — they tell you what is being awarded marks and why distractors are wrong, not just whether you got it right. The bank is continually refined to match the latest syllabus updates from CIE.
How is Market research: primary and secondary research methods typically tested on CIE IGCSE Business Studies papers?
Market research: primary and secondary research methods appears across multiple question types on real CIE IGCSE Business Studies papers — most commonly as multiple-choice questions in the objective section, structured short-answer questions in the main paper, and occasionally as part of an extended response. Kramizo's practice bank reflects that mix: 4-option MCQs, true/false statements, fill-in-the-blank key terms, multi-select questions, and ordering questions. Working through the bank gives you exposure to every question style examiners actually use.

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