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Marketing
Practice Questions

20 CIE IGCSE Business Studies questions on Marketing, each with instant feedback and a full examiner-style mark scheme.

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✨ Revision guide includes key terms, worked examples and exam technique for Marketing.

Try 2 sample questions on Marketing

Question 1 · 1 mark · Difficulty 1/3

A business conducts market research by sending questionnaires to a randomly selected group of 500 customers. Which type of market research is this?

  1. Primary research using a sample
  2. Secondary research using a sample
  3. Primary research using a census
  4. Secondary research using a census
Show answer & explanation
✓ Answer: A — Primary research using a sample
Questionnaires sent by the business to collect new data constitute primary research; using 500 selected customers rather than every customer makes it a sample. Secondary research uses already-published data, so B and D are incorrect. A census surveys every member of the population, not a selected group, so C is incorrect.
Question 2 · 1 mark · Difficulty 1/3

Which promotional method is best described as a non-paid form of communication about a business that appears in the media?

  1. Sales promotion
  2. Public relations
  3. Personal selling
  4. Direct mail
Show answer & explanation
✓ Answer: B — Public relations
Public relations involves managing the spread of information about a business, including securing unpaid media coverage such as press releases and news stories. Sales promotion involves short-term incentives to boost sales. Personal selling is a paid, face-to-face sales activity. Direct mail involves sending promotional materials directly to consumers at a cost.
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20 questions · 25 min · free

CIE IGCSE Business Studies: Marketing FAQ

How many CIE IGCSE Business Studies questions on Marketing are there on Kramizo?
Kramizo currently has 20 exam-board-aligned practice questions on Marketing for CIE IGCSE Business Studies, with new questions added every week. Each question gives you instant feedback and a full examiner-style mark scheme that tells you exactly what would earn marks on a real CIE paper. The questions span the full difficulty range — from straightforward recall (level 1) right up to multi-step reasoning and evaluation (level 3) — so the bank works for first-pass revision and final exam-week stress testing alike.
Is Kramizo free for CIE IGCSE students preparing for Business Studies?
Yes — completely free. Every student gets 45 questions a day on the free plan, with no card required and no trial countdown. That free quota works across every subject and every topic in our bank, so you can mix Marketing practice with other Business Studies topics or even switch to a totally different CIE subject without paying anything. Kramizo's optional Pro plan removes the daily cap and adds detailed progress analytics, but the free tier is the real product — used by thousands of GCSE, IGCSE and CSEC students.
Are the Marketing questions aligned to the official CIE IGCSE Business Studies syllabus?
Every question is written against the published CIE IGCSE Business Studies specification, including the exact command words (state, describe, explain, calculate, evaluate, etc.), mark allocations, and difficulty tier you'd see on a real CIE paper. Explanations are written in the style of official examiner mark schemes — they tell you what is being awarded marks and why distractors are wrong, not just whether you got it right. The bank is continually refined to match the latest syllabus updates from CIE.
How is Marketing typically tested on CIE IGCSE Business Studies papers?
Marketing appears across multiple question types on real CIE IGCSE Business Studies papers — most commonly as multiple-choice questions in the objective section, structured short-answer questions in the main paper, and occasionally as part of an extended response. Kramizo's practice bank reflects that mix: 4-option MCQs, true/false statements, fill-in-the-blank key terms, multi-select questions, and ordering questions. Working through the bank gives you exposure to every question style examiners actually use.

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