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HomeCIE IGCSE Business StudiesMarketing mix: place
CIE · IGCSE · Business Studies

Marketing mix: place
Practice Questions

20 CIE IGCSE Business Studies questions on Marketing mix: place, each with instant feedback and a full examiner-style mark scheme.

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Try 2 sample questions on Marketing mix: place

Question 1 · 1 mark · Difficulty 1/3

Which term describes the path a product takes from the manufacturer to the final consumer?

  1. Production chain
  2. Distribution channel
  3. Supply network
  4. Logistics pipeline
Show answer & explanation
✓ Answer: BDistribution channel
A distribution channel (also called a channel of distribution) is the route through which goods pass from producer to consumer. A supply network refers more broadly to sourcing inputs. A logistics pipeline is not standard IGCSE terminology. A production chain focuses on manufacturing stages, not distribution to consumers.
Question 2 · 1 mark · Difficulty 1/3

A business sells furniture through its own website directly to customers. Which type of distribution is this?

  1. Two-level indirect distribution
  2. One-level indirect distribution
  3. Franchise distribution
  4. Direct distribution
Show answer & explanation
✓ Answer: DDirect distribution
Selling directly through the business's own website with no intermediary is direct (zero-level) distribution. One-level indirect uses a single intermediary such as a retailer. Two-level indirect uses both a wholesaler and retailer. Franchise distribution is a specific business model, not a description of channel length.
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CIE IGCSE Business Studies: Marketing mix: place FAQ

How many CIE IGCSE Business Studies questions on Marketing mix: place are there on Kramizo?
Kramizo currently has 20 exam-board-aligned practice questions on Marketing mix: place for CIE IGCSE Business Studies, with new questions added every week. Each question gives you instant feedback and a full examiner-style mark scheme that tells you exactly what would earn marks on a real CIE paper. The questions span the full difficulty range — from straightforward recall (level 1) right up to multi-step reasoning and evaluation (level 3) — so the bank works for first-pass revision and final exam-week stress testing alike.
Is Kramizo free for CIE IGCSE students preparing for Business Studies?
Yes — completely free. Every student gets 45 questions a day on the free plan, with no card required and no trial countdown. That free quota works across every subject and every topic in our bank, so you can mix Marketing mix: place practice with other Business Studies topics or even switch to a totally different CIE subject without paying anything. Kramizo's optional Pro plan removes the daily cap and adds detailed progress analytics, but the free tier is the real product — used by thousands of GCSE, IGCSE and CSEC students.
Are the Marketing mix: place questions aligned to the official CIE IGCSE Business Studies syllabus?
Every question is written against the published CIE IGCSE Business Studies specification, including the exact command words (state, describe, explain, calculate, evaluate, etc.), mark allocations, and difficulty tier you'd see on a real CIE paper. Explanations are written in the style of official examiner mark schemes — they tell you what is being awarded marks and why distractors are wrong, not just whether you got it right. The bank is continually refined to match the latest syllabus updates from CIE.
How is Marketing mix: place typically tested on CIE IGCSE Business Studies papers?
Marketing mix: place appears across multiple question types on real CIE IGCSE Business Studies papers — most commonly as multiple-choice questions in the objective section, structured short-answer questions in the main paper, and occasionally as part of an extended response. Kramizo's practice bank reflects that mix: 4-option MCQs, true/false statements, fill-in-the-blank key terms, multi-select questions, and ordering questions. Working through the bank gives you exposure to every question style examiners actually use.

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