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CXC CAPE · · Management of Business

The marketing concept and market research
Practice Questions

40 CXC CAPE Management of Business questions on The marketing concept and market research, each with instant feedback and a full examiner-style mark scheme.

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✨ Revision guide includes key terms, worked examples and exam technique for The marketing concept and market research.

Try 2 sample questions on The marketing concept and market research

Question 1 · 1 mark · Difficulty 1/3

What is the marketing concept?

  1. Setting price below competitors to gain sales
  2. Persuading customers to buy what has already been produced
  3. The principle that the business should be built around customer needs
  4. Producing a good product and assuming customers will want it
Show answer & explanation
✓ Answer: C — The principle that the business should be built around customer needs
Award 1 mark. Assuming a good product will sell itself is product orientation. Persuading customers to buy what exists is sales orientation.
Question 2 · 1 mark · Difficulty 1/3

What is secondary data?

  1. Qualitative information gathered after a survey
  2. Data of lesser importance to the research question
  3. Data gathered from a second sample
  4. Information already gathered by someone else for another purpose
Show answer & explanation
✓ Answer: D — Information already gathered by someone else for another purpose
Award 1 mark. It is cheap and fast but may be dated and is equally available to competitors. Data gathered first-hand for this purpose is primary.
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20 questions · 25 min · free

CXC CAPE Management of Business: The marketing concept and market research FAQ

Is Kramizo free for CXC CAPE students preparing for Management of Business?
Yes — completely free. Every student gets 45 questions a day on the free plan, with no card required and no trial countdown. That free quota works across every subject and every topic in our bank, so you can mix The marketing concept and market research practice with other Management of Business topics or even switch to a totally different CXC CAPE subject without paying anything. Kramizo's optional Pro plan removes the daily cap and adds detailed progress analytics, but the free tier is the real product — used by thousands of GCSE, IGCSE and CSEC students.
Are the The marketing concept and market research questions aligned to the official CXC CAPE Management of Business syllabus?
Every question is written against the published CXC CAPE Management of Business specification, including the exact command words (state, describe, explain, calculate, evaluate, etc.), mark allocations, and difficulty tier you'd see on a real CXC CAPE paper. Explanations are written in the style of official examiner mark schemes — they tell you what is being awarded marks and why distractors are wrong, not just whether you got it right. The bank is continually refined to match the latest syllabus updates from CXC CAPE.
How is The marketing concept and market research typically tested on CXC CAPE Management of Business papers?
The marketing concept and market research appears across multiple question types on real CXC CAPE Management of Business papers — most commonly as multiple-choice questions in the objective section, structured short-answer questions in the main paper, and occasionally as part of an extended response. Kramizo's practice bank reflects that mix: 4-option MCQs, true/false statements, fill-in-the-blank key terms, multi-select questions, and ordering questions. Working through the bank gives you exposure to every question style examiners actually use.

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