A sports clothing brand launches separate product ranges for teenagers, young adults, and over-50s. Which targeting strategy is the brand using?

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Question

A sports clothing brand launches separate product ranges for teenagers, young adults, and over-50s. Which targeting strategy is the brand using?

Accepted Answer

Differentiated marketing — Award 1 mark. Differentiated marketing targets two or more segments with a distinct mix for each, which is exactly what three separate age ranges represent. Concentrated or niche marketing would focus on a single segment, and undifferentiated marketing offers one product to the whole market.

Answer

Undifferentiated marketing

Answer

Differentiated marketing

Answer

Concentrated marketing

Answer

Niche marketing

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