A chocolate bar manufacturer chooses selective distribution for a new premium product. Which statement best explains this decision?

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Question

A chocolate bar manufacturer chooses selective distribution for a new premium product. Which statement best explains this decision?

Accepted Answer

It sells through a chosen number of suitable outlets to balance reach and brand control — Selective distribution uses a limited number of carefully chosen outlets, balancing wide market reach with control over how the brand is presented. Placing products in all possible outlets describes intensive distribution. Using only one retailer per region describes exclusive distribution. Removing intermediaries describes direct distribution.

Answer

It sells through a chosen number of suitable outlets to balance reach and brand control

Answer

It places the product in all possible retail outlets to maximise sales volume

Answer

It removes all intermediaries so the manufacturer keeps full profit margins

Answer

It uses only one retailer per region to create a luxury brand image

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