A tourism company in Antigua collects email addresses from visitors to send promotional material. According to data protection principles, the company should

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Question

A tourism company in Antigua collects email addresses from visitors to send promotional material. According to data protection principles, the company should

Accepted Answer

obtain consent from individuals before sending promotional emails — Award 1 mark for understanding the principle of consent in data protection. A is incorrect — selling personal data without consent violates data protection law. B is incorrect — data should only be used for the purpose for which it was collected. D is incorrect — data should not be kept longer than necessary.

Answer

keep the email addresses permanently in case of future use

Answer

obtain consent from individuals before sending promotional emails

Answer

sell the email list to partner hotels for additional revenue

Answer

use the emails for any marketing purpose the company chooses

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