A rum distillery in Jamaica is considering expanding its operations. The company analysed the increasing popularity of premium Caribbean spirits in international markets. Which element of PESTEL analysis does this represent?

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Question

A rum distillery in Jamaica is considering expanding its operations. The company analysed the increasing popularity of premium Caribbean spirits in international markets. Which element of PESTEL analysis does this represent?

Accepted Answer

Social — Award 1 mark for recognising that consumer preferences and tastes fall under social factors. A is incorrect — political factors relate to government actions and policies. B is incorrect — economic factors concern income levels, inflation, and exchange rates. D is incorrect — technological factors relate to innovations and technical developments.

Answer

Political

Answer

Economic

Answer

Social

Answer

Technological

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