Banks DIH in Guyana decides to sponsor the Mashramani festival and display its brand prominently during the event. This marketing activity is an example of

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Question

Banks DIH in Guyana decides to sponsor the Mashramani festival and display its brand prominently during the event. This marketing activity is an example of

Accepted Answer

public relations — Award 1 mark for identifying sponsorship as a public relations activity that builds brand image and goodwill. A is incorrect — personal selling involves face-to-face sales interaction. C is incorrect — direct marketing involves direct communication with individual consumers. D is incorrect — trade discount is a pricing strategy for intermediaries.

Answer

trade discount

Answer

personal selling

Answer

public relations

Answer

direct marketing

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