Which of the following BEST describes market segmentation?

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Question

Which of the following BEST describes market segmentation?

Accepted Answer

Dividing a market into distinct groups of buyers with different needs or characteristics — Award 1 mark for correctly defining market segmentation as dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviours. A is incorrect — this describes price discrimination, not segmentation. C is incorrect because this relates to distribution (place), not segmentation. D is incorrect as this describes promotional variation, not the process of identifying market segments.

Answer

Placing products in different retail locations across the Caribbean

Answer

Creating different advertisements for the same product

Answer

Selling the same product to all customers at different prices

Answer

Dividing a market into distinct groups of buyers with different needs or characteristics

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