How does origin function as a brand for Caribbean producers?

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Question

How does origin function as a brand for Caribbean producers?

Accepted Answer

A territory's association with a product category carries value no single firm could build alone — Award 1 mark. A producer can build on an association the territory already holds, which is a genuine regional advantage.

Answer

It guarantees a higher export price

Answer

A territory's association with a product category carries value no single firm could build alone

Answer

It exempts producers from certification requirements

Answer

It replaces the need for differentiation

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