Why should a portfolio hold products at different stages at the same time?

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Question

Why should a portfolio hold products at different stages at the same time?

Accepted Answer

Otherwise everything declines together and the business faces a cliff — Award 1 mark. The cash generated by mature products funds the introduction of new ones, which is the central logic of portfolio management.

Answer

Otherwise everything declines together and the business faces a cliff

Answer

Regulators require a spread of products

Answer

Products at the same stage cannot share distribution

Answer

It reduces the total cost of promotion

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