A marketing campaign is forecast to raise weekly sales by 900 units. Why must operations be told before it launches?

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Question

A marketing campaign is forecast to raise weekly sales by 900 units. Why must operations be told before it launches?

Accepted Answer

Production capacity and materials must be in place to supply the extra units, or the campaign creates demand the business cannot meet and loses the customers it attracted — Award 1 mark. Successful marketing can damage a business that cannot supply.

Answer

Marketing cannot launch without permission

Answer

Production capacity and materials must be in place to supply the extra units, or the campaign creates demand the business cannot meet and loses the customers it attracted

Answer

Operations sets the advertising budget

Answer

Operations approves all sales forecasts

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