A clothing company sells its products under the same well-known brand name across multiple product lines including shoes, bags, and jackets. This strategy is best described as:

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Question

A clothing company sells its products under the same well-known brand name across multiple product lines including shoes, bags, and jackets. This strategy is best described as:

Accepted Answer

Brand extension strategy — Brand extension involves using an established brand name on new products in different categories, leveraging existing brand recognition and consumer trust. Product differentiation refers to making a product distinct from competitors. Market development means entering new markets with existing products. Cost leadership is a pricing/cost strategy unrelated to branding.

Answer

Cost leadership strategy

Answer

Market development strategy

Answer

Brand extension strategy

Answer

Product differentiation strategy

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