What you'll learn
How and why established businesses grow.
Key ideas
- Internal (organic) vs external growth (mergers and takeovers).
- Globalisation, multinationals and international trade.
- Ethics and the environment; how objectives change as a business grows.
Exam tips
- Weigh the benefits and drawbacks of growth.
- Use applied examples of globalisation.
Common mistakes
- Confusing organic and external growth.
- Ignoring the downsides of expansion.