What you'll learn
Why people change behaviour to match a group.
Key ideas
- Asch's line study; group size and an ally affect conformity.
- Normative (to be liked) vs informational (to be right) influence.
- Compliance (public only) vs internalisation (genuine).
Exam tips
- Use Asch's findings as evidence.
- Distinguish compliance from internalisation.
Common mistakes
- Confusing the two types of influence.
- Mixing up compliance and internalisation.