What you'll learn
How groups and authority influence behaviour.
Key ideas
- Conformity (Asch) vs obedience (Milgram).
- Normative (to be liked) and informational (to be right) influence.
- Factors: group size, an ally, and the presence/legitimacy of authority.
Exam tips
- Use Asch and Milgram as evidence.
- Explain what raises or lowers each behaviour.
Common mistakes
- Confusing conformity with obedience.
- Mixing up normative and informational influence.