What you'll learn
Why people can perceive the same thing differently.
Key ideas
- Schemas shape how we interpret input.
- Perceptual set is influenced by expectation, motivation, emotion and culture.
- Ambiguous figures (e.g. the Rubin vase) show perception can vary.
Exam tips
- Give a study example for each factor.
- Link factors back to perceptual set.
Common mistakes
- Listing factors without examples.
- Confusing sensation with perception.