What you'll learn
How the different areas of a business connect.
Key ideas
- The functions — marketing, finance, operations and people — depend on one another.
- Stakeholders (owners, employees, customers, suppliers, community) and their differing interests.
- Decisions in one area affect the others.
Exam tips
- Show cause-and-effect links between functions.
- Consider several stakeholders in evaluation.
Common mistakes
- Treating functions in isolation.
- Ignoring stakeholder conflict.