What you'll learn
How the elements of the marketing mix work together.
Key ideas
- The 4Ps: product, price, place and promotion.
- The product life cycle and extension strategies.
- Pricing strategies and promotion methods.
Exam tips
- Show how the 4Ps support each other.
- Justify choices for the context.
Common mistakes
- Listing the 4Ps without applying them.
- Ignoring the product life cycle.