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CIE · IGCSE · Business Studies

Market segmentation and targeting
Practice Questions

20 CIE IGCSE Business Studies questions on Market segmentation and targeting, each with instant feedback and a full examiner-style mark scheme.

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✨ Revision guide includes key terms, worked examples and exam technique for Market segmentation and targeting.

Try 2 sample questions on Market segmentation and targeting

Question 1 · 1 mark · Difficulty 1/3

Which of the following best defines market segmentation?

  1. Setting a single price for all customers in a market
  2. Increasing total sales revenue by reducing production costs
  3. Choosing which product to launch in a new country
  4. Dividing a market into groups of customers with similar characteristics
Show answer & explanation
✓ Answer: DDividing a market into groups of customers with similar characteristics
Market segmentation means dividing the total market into distinct groups (segments) whose members share similar needs or characteristics. Option A describes pricing strategy, not segmentation. Option C describes a market entry decision. Option D relates to cost management and revenue, not segmentation.
Question 2 · 1 mark · Difficulty 2/3

A sports clothing brand launches separate product ranges for teenagers, young adults, and over-50s. Which targeting strategy is the brand using?

  1. Niche marketing
  2. Concentrated marketing
  3. Undifferentiated marketing
  4. Differentiated marketing
Show answer & explanation
✓ Answer: DDifferentiated marketing
Differentiated marketing means targeting two or more segments with a distinct marketing mix for each. Because the brand addresses three age segments with separate ranges, this is differentiated marketing. Concentrated (niche) marketing focuses on just one segment. Undifferentiated marketing uses a single offer for the whole market.
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CIE IGCSE Business Studies: Market segmentation and targeting FAQ

How many CIE IGCSE Business Studies questions on Market segmentation and targeting are there on Kramizo?
Kramizo currently has 20 exam-board-aligned practice questions on Market segmentation and targeting for CIE IGCSE Business Studies, with new questions added every week. Each question gives you instant feedback and a full examiner-style mark scheme that tells you exactly what would earn marks on a real CIE paper. The questions span the full difficulty range — from straightforward recall (level 1) right up to multi-step reasoning and evaluation (level 3) — so the bank works for first-pass revision and final exam-week stress testing alike.
Is Kramizo free for CIE IGCSE students preparing for Business Studies?
Yes — completely free. Every student gets 45 questions a day on the free plan, with no card required and no trial countdown. That free quota works across every subject and every topic in our bank, so you can mix Market segmentation and targeting practice with other Business Studies topics or even switch to a totally different CIE subject without paying anything. Kramizo's optional Pro plan removes the daily cap and adds detailed progress analytics, but the free tier is the real product — used by thousands of GCSE, IGCSE and CSEC students.
Are the Market segmentation and targeting questions aligned to the official CIE IGCSE Business Studies syllabus?
Every question is written against the published CIE IGCSE Business Studies specification, including the exact command words (state, describe, explain, calculate, evaluate, etc.), mark allocations, and difficulty tier you'd see on a real CIE paper. Explanations are written in the style of official examiner mark schemes — they tell you what is being awarded marks and why distractors are wrong, not just whether you got it right. The bank is continually refined to match the latest syllabus updates from CIE.
How is Market segmentation and targeting typically tested on CIE IGCSE Business Studies papers?
Market segmentation and targeting appears across multiple question types on real CIE IGCSE Business Studies papers — most commonly as multiple-choice questions in the objective section, structured short-answer questions in the main paper, and occasionally as part of an extended response. Kramizo's practice bank reflects that mix: 4-option MCQs, true/false statements, fill-in-the-blank key terms, multi-select questions, and ordering questions. Working through the bank gives you exposure to every question style examiners actually use.

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